Privacy Policy

This Privacy Policy describes how luun.ca (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

SHARING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information:

- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels

- Disclosure for a business purpose: shared with our processor Shopify Order informationExamples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.

- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

- Source of collection: collected from you.Disclosure for a business purpose: shared with our processor ShopifyCustomer support informationExamples of Personal Information collected: Name, email, phone number, address, and other identifying informationPurpose of collection: to provide customer support.Source of collection: collected from you.

COLLECTING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:FACEBOOK - https://www.facebook.com/settings/?tab=adsGOOGLE - https://www.google.com/settings/ads/anonymous

‍Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

USING PERSONAL INFORMATION

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.We do engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.Services that include elements of automated decision-making include:Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

SELLING PERSONAL INFORMATION

We understand the importance of privacy and are committed to maintaining the trust of our customers. To that end, we want to be clear about our stance on selling personal information:

‍No Sale of Personal Information: We do not sell, trade, or otherwise transfer to outside parties your Personal Information for their marketing purposes. This includes all information collected across our Site, including both transactional and personal data.

Business Transfers: In the event that our business is involved in a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your Personal Information may be among the assets transferred. However, any acquirer or successor of our business would be bound by the terms of this Privacy Policy unless you consent otherwise.

‍Legally Required Disclosures: We may disclose Personal Information when required by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, act in urgent circumstances to protect the personal safety of users of the Site or the public, or protect against legal liability.

Your Rights

You have the right to access the personal information we hold about you, request correction of any inaccuracies, request portability of your data, and withdraw consent for future processing of your personal information. For more information about how you can exercise these rights, please contact our support team.

We take reasonable precautions to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of varying likelihood and severity for the rights and freedoms of natural persons.

Changes

We may update this policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page.

If you have any questions about this Privacy Policy, please contact us at support@luun.ca