Luun: A Canadian Designer Brand

If there’s no designer, you’re buying a stock sofa at a luxury price. If there is a designer, you’re usually paying for small-batch inefficiency. Luun is one of the only brands delivering true designer quality sofas, built for scale.

Why Luun Exists

Most sofas are designed for logistics, not living rooms. A handful of large factories reuse the same frames across many labels, then retailers layer on heavy markups.

On the other end, true designer pieces are crafted in small batches with beautiful proportions—but tiny runs make them expensive. Luun closes that gap: designer-led from sketch to final delivery, engineered to scale without the usual cost bloat.

Why Sofas Cost More Than They Should

The sofa industry is one of the few consumer categories where spending more doesn’t guarantee you a better product. At the entry level — Costco, Ikea, Amazon — the value is clear: an $800 sofa contains about $250 in materials, and you’re paying for mass production efficiency. But as soon as you move into the showroom tier, the economics change. A $4,000 sofa may only have $400 worth of build.

Why?

Because most of the money is absorbed by retail overhead (storefronts, staff, prime real estate leases), marketing campaigns, and brand markup. The actual product improves only slightly, but the price multiplies several times. At the very top end, luxury “designer” sofas climb to $12,000 or more. Customers assume this leap delivers unmatched craftsmanship, but often has a similar production build as the lower quality products. In fact, they're usually all made in the same factories!

The result is a paradox: sofas become exponentially more expensive, yet the product in your living room is only incrementally better. You’re not paying for design oversight or superior materials.

This is what happens when the furniture industry moves overseas. You never know what you're really paying for!

Designed and Run by the Same Hands

I’m Tyson Walker, founder and designer of Luun. What makes Luun different is that I don’t just design the sofa — I also run the marketing, oversee manufacturing, and manage logistics. Where other companies fragment these roles and layer on cost without adding quality, I keep them unified. Luun runs more like a software company than a furniture brand: every major role is streamlined or replaced by AI and software. This  means more of your money goes into the sofa itself — higher-grade foams, suspension, fabrics, etc.

Our true advantage is scaling unique designs. We’re the only sofa company that can honestly make that claim. Mass-market brands don’t design; they pick from a factory catalog, stamp on their clients logo, and sell at a huge markup. The result is low-quality, generic products. The bigger problem, in my view, is the design philosophy: they try to do everything at once — look modern, be sociable, be easy to get "in and out of.” In trying to please everyone, they design sofas that don’t excel at anything.

At Luun, I focus on one thing: comfort. Every design decision we make is about making the sofa as comfortable as possible. We don’t care about endless models, gimmicks, or chasing showroom trends. We care about the way people actually live today — streaming shows, scrolling on their phone, or just sinking in after a long day. That’s why we confidently claim “the world’s comfiest couch.”

-Tyson Walker
CEO and Founder of Luun